Healthcare Technology Company Website Redesign
Pareto Intelligence is an award-winning healthcare technology company modernizing the way health plans and providers succeed in value-based care. When I joined the company, Pareto had an underwhelming one-page website with limited content that did very little to sell prospects on the value of Pareto’s solutions.
Project Overview
Dates: 2018-2019
Project Manager: Bre Bush
Copywriter: Bre Bush
Designer: Outside Agency
The Solution:
- Partner with an outside agency to design and develop a new website
- Write all copy in house
BEFORE:
AFTER:
Key Results:
After launching the new Pareto website in May of 2019, we experienced:
- 32% increase in people visiting our website
- 47% increase in visits to our website
- 64% increase in the number of pages on our site that a person visited within each session
- 141% increase in total views of all pages on our site
- 132% increase in the time a person spent on our site, on average
- 36% reduction in bounce rate
(Comparing 3 months after launch [May/June/July] to 3 months prior to launch [February/March/April])