Boosting Engagement at Industry Conferences
In order to build awareness for the Pareto Intelligence brand, the organization dedicated resources to attending and sponsoring numerous industry conferences over several years. As the marketing lead, I built engaging campaigns surrounding each event to drive traffic to our booth and get the word out about Pareto. Below are several examples.
Project Overview
Dates: 2018-2020
Strategy & Project Manager: Bre Bush
Copywriter: Bre Bush
Designer: Tammy Allen (portfolio)
2020 RISE National
The 2020 RISE National conference is an interesting case study on the transition to virtual events during the COVID-19 pandemic. Visit this portfolio page to read the full story.
2019 RISE West Summit
Conference advertisement
Exhibit booth engagement and giveaways
Animated video played on loop at exhibit booth
Social media
2019 Blue Information Management Symposium
Social media
Digital advertising (display banners)
Poster promoting raffle at exhibit booth
Results
- This campaign generated an immediate sales opportunity with a large regional Blues plan in the southeast—the contact responded directly to the post-event email and asked for a meeting.
National Association of ACOs 2019 Fall Conference
Direct mail
Social media
Poster promoting raffle at exhibit booth
Animated video played on loop at exhibit booth
Results
- This campaign is a Graphic Design USA 2020 American Inhouse Design Awards winner
Illinois Hospital Association 2019 Leadership Summit
Direct mail
Post-event bifold mailer
Social media
Poster promoting raffle at exhibit booth
America’s Physicians Group 2019 Annual Conference
Direct mail
Social media
Exhibit booth engagement and giveaways
Miscellaneous Creative from 2018 Conferences
National Association of ACOs 2018 Fall Conference
Becker’s Hospital Review 2018 Annual Meeting
These materials were created to promote Pareto’s sister company, HealthScape Advisors.
Conference advertisement
Poster promoting raffle at exhibit booth
