Selling a Brand to a New Audience & Market In early 2020, Pareto Intelligence, a healthcare analytics and technology solutions provider, identified a new market opportunity. For its risk adjustment and revenue performance improvement analytics in particular, providers taking on risk could greatly benefit from Pareto’s services, which would not require much modification in the […]
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Adjusting Event Marketing Strategy to a Virtual-First World Of all the disruptions faced by marketers due to the COVID-19 pandemic, events were one of the most challenging. Especially in B2B where industry conferences are so critical to generating business, how were we going to adapt to a world where in-person events were impossible? In March
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Boosting Engagement at Industry Conferences In order to build awareness for the Pareto Intelligence brand, the organization dedicated resources to attending and sponsoring numerous industry conferences over several years. As the marketing lead, I built engaging campaigns surrounding each event to drive traffic to our booth and get the word out about Pareto. Below are
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Adapting Marketing Strategy to a Global Pandemic While COVID-19 ravaged the globe in early 2020, companies scrambled to find ways to remain relevant and also project the right tone given the sensitivity of the crisis. As a healthcare data analytics and technology company, Pareto Intelligence was in a unique position to offer relief to health
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Pareto Intelligence Brand Evolution Pareto Intelligence is an award-winning healthcare technology company modernizing the way health plans and providers succeed in value-based care. They deliver patented analytics, technology and advisory solutions to help clients capture complete and accurate revenue, communicate critical patient information seamlessly, activate clinical and claims data, and make more informed strategic decisions. When
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Building & Executing an Industry-Leading Webinar Strategy To become established thought leaders and stay top of mind with clients and prospects, Gorman Health Group (GHG) hosted webinars at a regular cadence in 2020 that consistently brought in over 400 registrants, thanks to our thoughtful and compelling marketing before and after each event. While GHG had
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Healthcare Technology Company Website Redesign Pareto Intelligence is an award-winning healthcare technology company modernizing the way health plans and providers succeed in value-based care. When I joined the company, Pareto had an underwhelming one-page website with limited content that did very little to sell prospects on the value of Pareto’s solutions. Project Overview Dates: 2018-2019Project Manager: Bre
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Healthcare Consulting Firm Website Redesign HealthScape Advisors is a healthcare management consulting firm dedicated to helping health plans, provider organizations, specialty health organizations, and investors navigate the continuously evolving healthcare landscape. When I joined the company in March 2017, HealthScape’s website was a relic of the early internet. It desperately needed a face lift and a
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Content Strategy for a Healthcare Advertising Agency SPM Marketing & Communications is a full-service advertising agency that specializes in the healthcare industry. Even with a great reputation from 30+ years in the business, SPM always looks for new ways to increase brand awareness and grow their client base. That’s why we built a comprehensive content marketing
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Patient Centered Medical Home Advertorial WellSpan Health is a progressive health system headquartered in Pennsylvania offering a unique primary care delivery model called the Patient Centered Medical Home (PCMH). At the time, consumers in WellSpan’s service area didn’t know why this was important, so it was up to the creative team at SPM Marketing to
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Using Content to Engage Consumers Referred to as the “Outlook for Windows,” Mailbird is a leading Windows email client that helps keep communications organized. It supports multiple email account management and integration with an array of apps, from Google Calendar to DropBox to social media accounts and more. Mailbird’s marketing strategy includes a robust blog that aims
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Financial Advice for Young Adults The blog at Young Finances teaches simple personal finance for millennials. It ranges from paying off your student loans to beginner investing to budgeting, buying a house, and more. The founder, LaTisha Styles, is a financial expert that has been featured on The Economist, Forbes, and US News. LaTisha invited me to
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