Building & Executing an Industry-Leading Webinar Strategy
To become established thought leaders and stay top of mind with clients and prospects, Gorman Health Group (GHG) hosted webinars at a regular cadence in 2020 that consistently brought in over 400 registrants, thanks to our thoughtful and compelling marketing before and after each event. While GHG had been hosting webinars for years prior to the transition to our team, we significantly improved the process, evolved the look and feel, and added an on-demand webinar experience to extend the life of our content. We also used GHG’s reputation to help boost Pareto’s brand wherever it made sense. More details are below.
AEP Sales Roundtable for 2021 Success
Company: Gorman Health Group
Registration Page
Social Media
Key Results
- 478 registrants
- 43% attendance rate
Designing an On-Demand Webinar Experience
Each webinar is repurposed into an article for the website with a brilliantly designed user experience from article to form submission to webinar recording to follow up.
Example
A reader discovers an article on our blog post with an offer to watch a recording of our recent webinar: On Demand Webinar: AEP Sales Strategies for a Pandemic & Presidential Election.
Once the form is submitted, users are directed to a landing page with the webinar recording.
A few days after that, an automated email is sent to the submitter.
This fully automated process allows us to get more out of our webinar content without significant effort to track and maintain.
2020 COVID-19 Open Forum: Q&A with Gorman Health Group
Company: Gorman Health Group
Amidst the rapid changes due to COVID-19, our team concepted, planned, and executed a webinar that brought in more than 400 registrants in 4 days. The webinar was a live Q&A where attendees submitted their most pressing questions related to COVID-19 to be answered by the Pareto and GHG experts. More than 130 questions were submitted, and the event received glowing positive reviews. It also had one of the highest attendance rates of all GHG webinars in last year.
Registration Page
Please note that these resources were current at the time of the webinar, but many regulations have been updated since.
Social Media
Key Results
- 409 registrants captured in 4 days
- 137 questions submitted
- 57% attendance rate
Trends in Medicare Advantage Supplemental Benefits to Address in 2021
Company: Gorman Health Group
Registration Page
Social Media
Key Results
- 629 of registrants
- 51% attendance rate
- 89/100 average interest rating
- 100/100 total average attentiveness
Lessons Learned from the 2020 Annual Enrollment Period (AEP) Results
Company: Gorman Health Group
This webinar was rescheduled because of coronavirus conflicts, which required us to quickly pivot our pre-webinar marketing materials.
Registration Page
Social Media
Key Results
- 736 of registrants
- 30% attendance rate