Selling a Brand to a New Audience & Market In early 2020, Pareto Intelligence, a healthcare analytics and technology solutions provider, identified a new market opportunity. For its risk adjustment and revenue performance improvement analytics in particular, providers taking on risk could greatly benefit from Pareto’s services, which would not require much modification in the […]
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Boosting Engagement at Industry Conferences In order to build awareness for the Pareto Intelligence brand, the organization dedicated resources to attending and sponsoring numerous industry conferences over several years. As the marketing lead, I built engaging campaigns surrounding each event to drive traffic to our booth and get the word out about Pareto. Below are
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Adapting Marketing Strategy to a Global Pandemic While COVID-19 ravaged the globe in early 2020, companies scrambled to find ways to remain relevant and also project the right tone given the sensitivity of the crisis. As a healthcare data analytics and technology company, Pareto Intelligence was in a unique position to offer relief to health
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Pareto Intelligence Brand Evolution Pareto Intelligence is an award-winning healthcare technology company modernizing the way health plans and providers succeed in value-based care. They deliver patented analytics, technology and advisory solutions to help clients capture complete and accurate revenue, communicate critical patient information seamlessly, activate clinical and claims data, and make more informed strategic decisions. When
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Building & Executing an Industry-Leading Webinar Strategy To become established thought leaders and stay top of mind with clients and prospects, Gorman Health Group (GHG) hosted webinars at a regular cadence in 2020 that consistently brought in over 400 registrants, thanks to our thoughtful and compelling marketing before and after each event. While GHG had
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Content Strategy for a Healthcare Advertising Agency SPM Marketing & Communications is a full-service advertising agency that specializes in the healthcare industry. Even with a great reputation from 30+ years in the business, SPM always looks for new ways to increase brand awareness and grow their client base. That’s why we built a comprehensive content marketing
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